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Privacy Policy
We at Santhai (“we”, or “us”) recognize the importance of privacy and confidentiality of personal information.
Santhai.Market (“Santhai” or “the Platform“) operates as a business-to-consumer (B2C) marketplace, enabling and facilitating transactions between business sellers (“Sellers“) and consumer buyers (“Buyers“).
This Privacy Policy outlines how we collect, use, and share information in relation to the operation of the Platform, including personal details about you, Platform users, visitors, and representatives. It also applies to the use of the Platform through your mobile device.
A. COLLECTION OF INFORMATION
The personal information that we collect from you, either directly or indirectly, will depend on how you interact with us and the Platform.
Such personal information broadly falls into the following categories:
Information You Provide to Us:
We collect personal information directly from you when you choose to share it with us through your use of the Platform or through other interactions, such as submitting a complaint. Some areas of the Platform require you to provide personal data in order to register and use the platform as either a Buyer or Seller.
If you are a Buyer, we may request the following personal information:
Data Category
| Data description
|
|---|---|
Account and profile Information | Information such as your name, username, birthday, gender, address, phone number, email address, and profile image. |
Payment Information | Details such as credit card or other payment account information for purchases, along with billing and delivery addresses. |
Purchase Information | Information about the goods purchased (including quantity), order ID, logistics details, and other relevant data for delivery, returns, refunds, sales tax, and payment processing. We also collect data required for extended warranties and your transaction history on the Platform. |
Complaint Information | Information related to complaints about the Platform or products/services purchased, such as photos uploaded for product reviews or complaints. |
Identity Information | A form of ID (e.g., passport or other verification) for customs clearance or after-sales services. |
Correspondence Information | Details of your interactions with us through various channels such as email, phone, online chat, social media, mail, instant chat, or customer service. |
General Personal Information | When voluntarily provided, we may collect general personal data such as body shape, height, chest/waist/hip circumference, and weight. This data may be used to recommend clothing sizes, styles, or provide fit prediction services. |
If you are a Seller (i.e. if you are an employee or representative of a Seller or a sole trader Seller (we’ll refer to you as a Seller)), we will ask you to provide:
Data Category
| Data description
|
|---|---|
| Seller Business Information | Details such as corporate registration, business licenses, tax information, or other related documents (where applicable). |
| Seller Payment Information | Bank account details or other payment information used by the Seller to receive payments. |
| Product Information | Information about the goods or products the Seller intends to sell on the platform. |
| Seller Contact Information | Details including your name, address, phone number, fax number, and email address. |
| Social Media Information | If you are a certified blogger or influencer, we may collect contact details and social media account/blog information. |
| Questionnaire Information | Responses to questionnaires for market research or analytics, including marital status, nationality, gender, date of birth, annual income, and spending preferences. In some cases, this may include sensitive information. If you prefer not to provide this data, it will not affect your ability to use our services. |
| Correspondence Information | Details of any correspondence related to customer service, chat services, telephone, or email communications. |
Indirect Collection of Information:
As a Buyer, Seller, or prospective Buyer or Seller, we may collect personal information indirectly, including through automated methods from your device when you interact with our Platform. Some of this information is gathered using cookies and other tracking technologies, as detailed in section F, “COOKIES,” below.
Information We Receive from Third Parties:
As a Buyer or Seller, we may receive personal information about you from third-party sources, such as verification service providers or social media platforms, if you choose to register for a Platform account through your social media account. We will only collect personal information from third parties where we have confirmed that they either have your consent or are legally permitted or required to disclose your personal information to us.
B. HOW WE USE YOUR PERSONAL INFORMATION
We collect and utilize your personal information for the following purposes:
- Verifying Platform account registrations, including conducting fraud, security, “Know Your Customer” (KYC), and anti-money laundering checks to approve Seller accounts.
- Confirming eligibility for participation as a Platform blogger or influencer.
- Creating and managing Buyer and Seller accounts, including assigning log-in credentials and configuring payment/transaction accounts.
- Providing customer support by responding to inquiries, addressing feedback, and managing claims or disputes.
- Facilitating general Platform services, enabling communication between Buyers and Sellers, processing transactions and payments, assessing advance withdrawal requests from Sellers, and assisting with logistics and delivery.
- Assisting with Buyer and/or Seller clearance declarations or applications submitted through the Platform.
- Offering membership benefits, such as birthday rewards, exclusive member discounts, anniversary awards, and promotional coupons.
- Verifying identity and purchase details for product warranties or after-sales claims.
- Monitoring account security and transaction risks for Buyers and Sellers, detecting and preventing fraud, money laundering, and security incidents.
- Personalizing recommendations by using personal data to suggest relevant features, products, and services, identifying preferences, and enhancing user experience.
- Managing sweepstakes, contests, and promotions, including utilizing profile images and account details for event participation and enabling invitations to friends.
- Displaying advertisements tailored to user interests based on Platform activity, browsing records, and order history. Cookies and similar technologies may be used to offer personalized marketing and advertising while ensuring that personally identifiable information (such as name or email) is not used for targeted ads.
- Conducting research and analysis to enhance Platform security, optimize content and layout, and improve product offerings and services.
- Helping users discover and connect with others who are also using Santhai.
Additionally, we may process your personal information for other purposes that align with those disclosed above, provided such usage complies with applicable data protection laws. Further details regarding such uses can be provided upon request.
C. SHARING AND DISCLOSURE OF PERSONAL INFORMATION
We may share your personal information with the following categories of recipients:
- Other Platform Buyers and Sellers – This includes necessary disclosures to support purchases and communications between users. If you are a Buyer, Sellers you purchase from will control personal information related to your transactions and interactions with them. Please review the respective Seller’s Privacy Policy for details on how they handle your data. Additionally, when using our services, some of your personal information may be visible to others. For example, other users may see your product reviews, profile image, and nickname when browsing the Platform.
- Third-party Partners, Service Providers, and Affiliates – We collaborate with various third-party entities to assist in delivering our services or processing personal information as outlined in this Privacy Policy or as notified at the time of data collection. These include:
- Adadaa Group Entities and Affiliates – These entities, along with their designated service providers, collaborate with us to deliver processing services, including software, tools, system infrastructure, and messaging services, as outlined in this Privacy Policy
- Business partners who may offer discounts or promotions to Buyers and prospective Buyers, where consent is required under applicable data protection laws.
- Marketing and advertising partners (e.g., Google, X, Facebook, Instagram) that personalize content, conduct analytics, and facilitate targeted advertising. These third parties may combine data from our Platform with other sources. Their data processing is governed by their respective privacy policies (see section F, “COOKIES”).
- Payment service providers (e.g., PayPal) that facilitate transactions. Some of their processing activities may be subject to their own privacy policies.
- Logistics partners that handle deliveries, returns, exchanges, and warehousing services for Sellers.
- Customs agents that facilitate clearance for international sales and purchases.
- Cloud computing and hosting service providers (e.g., Adadaa Inc.) that provide secure data storage.
- Third-party rating and review service providers that conduct surveys and collect customer feedback on our services, should you choose to participate in rating or reviewing Platform products and services.
- Adadaa Group Entities and Affiliates – These entities, along with their designated service providers, collaborate with us to deliver processing services, including software, tools, system infrastructure, and messaging services, as outlined in this Privacy Policy
- Legal and Compliance Disclosures – We may share personal data with:
Professional advisers, law enforcement, insurers, government bodies, and regulatory authorities when necessary to comply with legal requirements, defend legal claims, protect vital interests, or comply with applicable laws. - Business Transactions – If our company undergoes a merger, acquisition, or sale, we may share personal information with the potential buyer and their advisors, ensuring that they use the data only for the disclosed purposes.
- Other Disclosures – We may share your information with your consent for specific purposes.
We have partnered with third parties and external websites to provide you with access to products and services that we do not directly offer. You can reach these third-party services either through hyperlinks on our Platform or via “co-branded” sites, where both our branding and that of the third party appear under the same URL, domain name, or within specific pages of a domain. In some instances, you may need to provide personal information to register or apply for products or services offered by these third parties or co-branded partners.
Please note that this Privacy Policy does not cover third-party or co-branded sites. Their privacy policies may differ from ours, and we do not control how they handle the information you submit. We encourage you to review the privacy policies of these third-party and co-branded sites before engaging with their offers, products, or services
D. DATA RETENTION POLICY
We will retain your personal information for as long as necessary to fulfill our legitimate business needs, provide you with services or products, or comply with applicable legal requirements. Once we no longer have a valid reason to process your personal data, we will either delete or anonymize it. If deletion is not immediately possible (for instance, due to storage in backup archives), we will securely store and isolate your data until it can be permanently removed.
The duration for which your data is retained depends on how you interact with our website—whether as a registered member or a guest—and the purpose for which the information was collected. For example, if you are a registered member, some data may be retained beyond the deletion or termination of your account to comply with legal obligations, such as responding to court orders or legal disputes. Additionally, retention periods may vary based on your activity on the Platform or the need to comply with arbitration timelines or dispute resolution processes.
E. N/A
F. USE OF COOKIES AND SIMILAR TECHNOLOGIES
This section describes how we utilize cookies and related technologies (collectively referred to as “cookies”) to identify you when you access our Platform. It outlines the purpose of these cookies and explains your rights in managing and controlling their use.
Purpose of Cookies
We use cookies on our platform to enhance your experience. There are three types of cookies we utilize: stored cookies, session-based cookies, and third-party cookies.
- Stored Cookies: These remain on your device even after you leave our website. They help recognize you when you return, allowing the site to personalize your experience, such as remembering your user ID and password.
- Session-Based Cookies: These identify the beginning and end of a browsing session. For example, our pricing system relies on session-based cookies, so your browser must be set to accept them for full functionality.
- Third-Party Cookies: These are set by external organizations, such as advertisers, to track the effectiveness of their online campaigns. They function similarly to the cookies set by our site.
While stored cookies help measure website traffic, you can still access our platform even if these cookies are not accepted.You can control cookies through your browser settings. Most browsers have a ‘Help’ section that provides instructions on:
- Preventing your browser from accepting new cookies.
- Receiving notifications when a new cookie is set.
- Blocking cookies entirely.
- Setting expiration rules for cookies.
If you choose to block all cookies, neither we nor third parties will be able to store cookies on your browser. However, this may require you to manually adjust your preferences each time you visit a website, and some features or services may not function properly.
G. USE OF THE PLATFORM BY THE MINORS
Our Platform is designed for adult users and is only available to individuals aged 18 and above. We do not knowingly sell products or services to minors, as defined by applicable laws. If a minor has submitted personal information without parental or guardian consent, the parent or guardian can request its removal by contacting [email protected].
H. DATA SECUTITY MEASURES
We take appropriate technical and organizational steps to protect the Site from unauthorized access, ensure data accuracy, and maintain the proper use of the information we hold. In the event of a data breach, we will promptly notify you and the relevant regulatory authorities in accordance with the timelines and requirements set forth by applicable data protection laws.
For registered users of the Platform, some of your information can be viewed and edited through your account, which is protected by a password. It is your responsibility to keep your password secure and confidential. We recommend that you avoid sharing your password with anyone, and our personnel will never ask for your password. If you share a computer with others, do not save your login details (e.g., user ID and password) on that shared device. Always remember to sign out of your account and close your browser window when you’ve completed your session.
While we employ appropriate technical and organizational measures to protect the information we hold for you, no data transmission over the internet or any wireless network can be guaranteed as 100% secure. Therefore, we cannot guarantee the security of any information you transmit over the internet.
I. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in legal, technical, or business developments. When we make updates, we will notify you in an appropriate manner, based on the significance of the changes and in accordance with applicable laws. This may include posting the revised Privacy Policy on the Platform.
J. VISITORS AND DATA CONTROLLERS
The data controller for your personal information is Santhai Inc.
Additionally, if you are a Buyer, Sellers may also act as data controllers for your personal information related to your purchases and communications with them on the Platform. Please review the Privacy Policies of these Sellers for more details on how they process such information.
Your Rights
You have the following data protection rights, which you may exercise at any time by contacting us:
- The right to access your personal information and confirm whether processing is taking place.
- The right to correct, update, or request the anonymization, blocking, or deletion of your personal information.
- The right to object to the processing of your personal information when it is based on our legitimate interests.
- The right to request, in certain circumstances, the restriction of processing or to request the portability of your personal information.
- The right to opt-out of marketing communications at any time. You can exercise this right by clicking the “unsubscribe” or “opt-out” link in our marketing emails, or by contacting us to opt-out of other forms of marketing (e.g., postal or telemarketing).
- If we have collected and process your personal information based on your consent, you have the right to withdraw that consent at any time. Please note that withdrawing your consent will not affect the legality of any processing carried out before the withdrawal, nor will it affect processing based on lawful grounds other than consent.
- The right to request the review of decisions made solely through automated processing that may affect your interests.
We address all requests from individuals wishing to exercise their data protection rights in compliance with applicable data protection laws.
If you become aware of any changes or inaccuracies in your personal information, please notify us so we can update or correct our records accordingly.
Please note that the rights outlined above are not absolute, and in cases where exceptions under applicable law apply, we may be entitled to deny requests in whole or in part. In certain states (e.g., California), an authorized agent may submit a rights request on your behalf. If you choose to use an agent, we may ask you to provide signed permission for them to submit a request, verify your identity directly, or otherwise confirm that you have granted the agent authorization.
We strive to respond to a verifiable request within forty-five (45) days of receipt. If additional time is needed, we will notify you of the reason and any extension period (up to a maximum of 90 days) in writing. You may submit requests as often as you wish; however, we are not obligated to respond to requests for personal information more than twice within a 12-month period.